Small Business Rocks
Campaign - Event - Email - Web - Video
Small Business Rocks
Campaign - Event - Email - Web - Video
The ASK
The aim was to increase revenue for the Small Business Line of Credit at Northern Credit Union. They wanted to educate small business owners and introduce them to their local teams in Northern Ontario.
Working in the financial sector means going beyond rates and numbers. Northern agreed to this and let us create and execute a bold and unconventional idea. It met all their goals and boosted community engagement both online and at the event.
IDEA
Show local communities that Northerns Team Rocks! Of course, thankfully, they wouldn’t be the ones playing the music. Together we planned and coordinated three separate events in 3 Northern Ontario City. Anyone could come to enjoy some live local bands, have a few drinks, and talk about small business. The mixture first year truly rocked!
HAPPY RESULT
The Small Business Rocks campaign was successful as it showed excellent results and reached targets for their Line of Credit goals for Small businesses. The campaign also saw a significant increase in engagement with all members. The campaign ran for four years with various locations and scales.
CLIENT: NORTHERN CREDIT UNION
AGENCY: LUCIDIA LTD.
